Important Notice: Google is introducing changes to the billing model for eligible Company and Organization Google Play Console developer accounts. Please review this document carefully to understand how the new annual subscription structure may affect your account.

Policy Update Notice

Effective Date: January 1, 2026
Last Updated: December 2025

Introduction

Google continuously evaluates its developer ecosystem to improve platform security, compliance, and long-term sustainability.

As part of these efforts, Google will transition eligible Company and Organization developer accounts from a one-time registration payment model to an annual subscription model.

What Is Changing

Under the previous model, organizations paid a one-time fee when creating a Google Play Console developer account.

Under the updated policy, eligible Company accounts may be required to maintain an active annual subscription to continue accessing publishing and account management services.

Category Previous Policy Updated Policy
Billing Model One-Time Registration Fee Annual Subscription Fee
Payment Frequency Single Payment Yearly Renewal
Account Status Permanent After Registration Subject to Active Renewal
Verification Process Initial Verification Ongoing Compliance Verification

Who Is Affected

This policy applies primarily to business entities registered within Google Play Console, including:

Why This Change Is Being Introduced

The annual subscription model supports Google's continued investment in:

Required Actions

  1. Review all official communications received from Google.
  2. Verify organization details and legal information.
  3. Maintain valid billing and payment information.
  4. Prepare annual budget allocation for subscription renewal.
  5. Ensure compliance with Google Play policies.